Field Notes
Plain-English local growth playbooks.
No jargon, no fluff — just what actually gets local businesses found and booked. First posts are on the way.
Local SEOSoon
How the Google Map Pack actually picks winners
The ranking factors that move the needle — and the myths that waste your time.
Paid AdsSoon
Local ads that book appointments, not just clicks
What a profitable Google + Meta setup looks like for a service business.
ReviewsSoon
The review engine that compounds while you sleep
How to ask, when to ask, and what to do with the bad ones.
AI & GrowthSoon
Using AI to run marketing you don’t have time for
Where AI genuinely helps a local business — and where it doesn’t.